My advert is a lipstick advert for Chanel. The persuasive techniques I used in my advert are using a beautiful person and personal appeal. My advert is aimed at those in A and B social catogories and Trendies or Egoists in lifestyle catogories. The ideologies that are associated with this advert are classy but girly at the same time. My advert appeals to the target audience because the model is a young famous actress which would appeal to young and middle aged women. It also appeals as my ideal target audience as I have used a beautiful person to represent my product making people believe they would look as the model does and therefor buy the product. The needs I have associated with my advert are self-esteem, confidence, creativity, spontaneity and respect by others. The persuasive techniques I have used in my advert are using a famous actress. I used indirect because the advert is for Chanel and as Chanel is a very well known for it's products so I didn't think I had to use it.
(On the computer I made this advert on, the background is much darker. You can't see the dots on the lipstick and the lipstick on my model's face is a deeper pink.)
